Well, this is the fantastic thing. It really 100% depends on you, and what effort you put into this. I have seen people who are only making a few cents here and there for several months, but look at their sites and see why. Others are making between $75-$150 per month and growing and learning. I have seen all ranges, the highest so far being $20000-$25000 a month, granted that guy had a very nice website. So, it totally depends on you how much you want to earn?. Harder/ smarter you work, more you will earn.
This site is designed for the people out there who have never heard of Google Adsense. I never had heard of it, and I sure wish I had a long time ago. As long as you follow the terms of service, this is an excellent way to bump up your income, the potential to grow enough to supplement your income so you can work less, and eventually if you play your cards right, become your full income. This is not a get rich quick thing either. To be successful, it will take time and effort.
I have listed everything you need to do this. All the great information sources I find will be posted here. Everything I learn about how to make this successful what you need to do, marketing information, everything. I hope this blog ends up being a sort of "do it your self" starter package/education site to help all the little guys like me, have a chance at an awesome, honest opportunity to improve their income!
Wednesday, September 2, 2009
Step 10: Free Optimization Tools
Overall Site Reviews
These tools will look at the site as a whole, offer suggestions and alert any errors on your page.
WEBSITE GRADER
TRIFECTA
WEB PAGE ANALYSER
ANALYSE YOUR PAGE
FULL PAGE TEST
Domain Stats Tool
Search engine Optimization Tools
Find out how you rank, how fast you are, and what you look like on the search engines.
I highly suggest you use this keyword tool to build your keywords, its a great one!
Keyword tool
Page Speed Test
SearchEngine-Analysis.com
Spider Test
SEO Analysis Tool
Spider Simulator
Similar Page Checker
Website Keyword Suggestions
Alexa Ranking Tool
Backlink Anchor Text Analysis
Backlink Builder
Keyword Playground
Check Yahoo WebRank
Keyword Density Checker
Redirect Check
Reciprocal Link Check
These tools will look at the site as a whole, offer suggestions and alert any errors on your page.
WEBSITE GRADER
TRIFECTA
WEB PAGE ANALYSER
ANALYSE YOUR PAGE
FULL PAGE TEST
Domain Stats Tool
Search engine Optimization Tools
Find out how you rank, how fast you are, and what you look like on the search engines.
I highly suggest you use this keyword tool to build your keywords, its a great one!
Keyword tool
Page Speed Test
SearchEngine-Analysis.com
Spider Test
SEO Analysis Tool
Spider Simulator
Similar Page Checker
Website Keyword Suggestions
Alexa Ranking Tool
Backlink Anchor Text Analysis
Backlink Builder
Keyword Playground
Check Yahoo WebRank
Keyword Density Checker
Redirect Check
Reciprocal Link Check
Step 9: Important Links
Here are some of the links which you can use for site submission and find other useful information.
Ping-o-Matic
Submit to Bing
Submit to yahoo
Submit to google
THE SUBMIT LIST
RSS LINK LIST
Blog Directories
RSS Directory
Social Bookmarking
Webmaster Forums
Digital Point
Iguides
Web Talk Forums
The Admin Zone
UK Webmaster World
Net Builders
Social Networks
Blog Catalog
Blog Engage
Stumble Upon
Digg
Technorati
My Blog Log
Blog Clicker
Ping-o-Matic
Submit to Bing
Submit to yahoo
Submit to google
THE SUBMIT LIST
RSS LINK LIST
Blog Directories
RSS Directory
Social Bookmarking
Webmaster Forums
Digital Point
Iguides
Web Talk Forums
The Admin Zone
UK Webmaster World
Net Builders
Social Networks
Blog Catalog
Blog Engage
Stumble Upon
Digg
Technorati
My Blog Log
Blog Clicker
Step 8: All About KeyWords
What are keywords?When you type some thing in google search box, have you ever noticed that in search results some of the text is bold while other is normal. That bold letters are keywords in your search query. Google matches keywords in search query to keywords on the website.So basically keywords are the words in your site which will be looked onto by google while searching.Technically speaking , these are the tags that one can define inside the META TAG of the webpage. These tags are the definition of your website for search engines, so one should define them with care. Please see links below for "How to add keywords to your meta tags?"
Example, if I type FLOWER into my search, the first site that comes up is going to be the one that has FLOWER in the meta tag, and the word flower found various times throughout the article. Search engines are not people, so the use of proper key words in your tags and content is very important in search engine optimization for your site, allowing those searching for your particular topic to be guided to your site. Make sure you choose keywords RELEVANT to your topic. You want the traffic coming to your site to be those who are interested in your particular topic. Appropriate keywords are like a telephone number for your page, and when someone types in your "number" or keyword, your page shows up.
How to determine what keywords to use?Think about your content, and think of yourself as the person who will be searching, what would you type into a search? Review your website, and pick out words you use frequently. List these words and phrases as they will form the basis for optimizing your web pages so that they will rank higher on the search engines. The more specific your keywords the better. Remember that single word keywords will have a lot more competition for top ranking search results than phrases.
There are various free tools you can use to check your sites stats, keywords, ranking etc. In my links, the one 20 free analysis tools has some GREAT tools to help you optimize your site.
As I learn more, I will be adding more, and also, I am going to take all the really excellent tools I have found, and lists etc and put them all on one site, so you will only have to go there and everything you need will be there, its a work in progress.
Example, if I type FLOWER into my search, the first site that comes up is going to be the one that has FLOWER in the meta tag, and the word flower found various times throughout the article. Search engines are not people, so the use of proper key words in your tags and content is very important in search engine optimization for your site, allowing those searching for your particular topic to be guided to your site. Make sure you choose keywords RELEVANT to your topic. You want the traffic coming to your site to be those who are interested in your particular topic. Appropriate keywords are like a telephone number for your page, and when someone types in your "number" or keyword, your page shows up.
How to determine what keywords to use?Think about your content, and think of yourself as the person who will be searching, what would you type into a search? Review your website, and pick out words you use frequently. List these words and phrases as they will form the basis for optimizing your web pages so that they will rank higher on the search engines. The more specific your keywords the better. Remember that single word keywords will have a lot more competition for top ranking search results than phrases.
There are various free tools you can use to check your sites stats, keywords, ranking etc. In my links, the one 20 free analysis tools has some GREAT tools to help you optimize your site.
As I learn more, I will be adding more, and also, I am going to take all the really excellent tools I have found, and lists etc and put them all on one site, so you will only have to go there and everything you need will be there, its a work in progress.
Step 7: All about backlinks
What are Backlinks?
Basically backlink is a link to your website on another web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Why are they important?
Backlinks are important for a couple of reasons. For one thing, it will increase your traffic simply by having your link somewhere else for new traffic. More importantly, they improve your SEO immensely. The more good links you have to your site from reliable sites in good standing, the more important your site becomes. It improves your overall ranking on the search engines. Your ranking will determine where on the list of search results your site will fall when your topic is searched.
Quality of the links is very important, as some sites that google would consider "bad" can actually lower your ranking. You want your inbound links, or backlinks, to be from sites who's content is relevant to yours. The more relevant, the higher the ranking. You can find some more information on backlinks on webconfs.com, and their site is in my link list for reference. They have a great article on backlinks in more depth. See SEO Tools, this is an EXCELLENT site to learn everything about SEO, and what it does for you. I would suggest reading this site in its entirety to completely understand SEO.
"Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely."
So the crux is DO NOT GET INVOLVED INTO FALSE PRACTICES. WORK HARD AND HAVE PATIENCE YOU WILL GET SURE RESULTS.
There is allot of talk about back linking and such, but basically, if you are honest about who you submit too, who you link to, and don't do things like try and link to everyone, buy traffic and other things that in my opinion "cheat" the whole process, you should be fine. Follow the rules. Be patient. You would rather see your backlinks develop over a period of time and allow your site to grow naturally, then have a fast starts that quickly fizzles, and leaves you a negative site
reputation.
Basically backlink is a link to your website on another web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Why are they important?
Backlinks are important for a couple of reasons. For one thing, it will increase your traffic simply by having your link somewhere else for new traffic. More importantly, they improve your SEO immensely. The more good links you have to your site from reliable sites in good standing, the more important your site becomes. It improves your overall ranking on the search engines. Your ranking will determine where on the list of search results your site will fall when your topic is searched.
Quality of the links is very important, as some sites that google would consider "bad" can actually lower your ranking. You want your inbound links, or backlinks, to be from sites who's content is relevant to yours. The more relevant, the higher the ranking. You can find some more information on backlinks on webconfs.com, and their site is in my link list for reference. They have a great article on backlinks in more depth. See SEO Tools, this is an EXCELLENT site to learn everything about SEO, and what it does for you. I would suggest reading this site in its entirety to completely understand SEO.
"Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely."
So the crux is DO NOT GET INVOLVED INTO FALSE PRACTICES. WORK HARD AND HAVE PATIENCE YOU WILL GET SURE RESULTS.
There is allot of talk about back linking and such, but basically, if you are honest about who you submit too, who you link to, and don't do things like try and link to everyone, buy traffic and other things that in my opinion "cheat" the whole process, you should be fine. Follow the rules. Be patient. You would rather see your backlinks develop over a period of time and allow your site to grow naturally, then have a fast starts that quickly fizzles, and leaves you a negative site
reputation.
Step 6: Increasing your traffic
Now, when you have a website ready, you have an adsense account and you have ads running on your website congratulations!!! You have won half battle. Now all you need to do is publicity of your website and drag as much as you can user to your website. This is most important part as these visitors are one, which will click your ads and ultimately earn money for you.
There are several things that you can do to increase traffic to your website. Try not get involved in false practices as paying someone to visit your site or any such thing. As these things will not give you long term results. If you want to get long term returns from your site, than try to be honest with this program and have patience.
You can pay for services to help you with this, but you don't have too. Everything is 100% free if you are ready to do a bit of search and use your mind. I have provided some excellent links to free submission sites to help.
First and foremost submit to google, yahoo and bing (or any search engine that comes yor way). I will explain this in further steps.
Submitting your URLs and RSS Feeds
You need to submit your site EVERYWHERE. There are some sites which can provide you what we say “MOTHER LIST”, a list having a lot of sites to submit your site.I have a link to one such mother link. This guy will submit for you at a cost, but all the sites are listed so you can manually do it yourself. There are over 900 of them, so it will be time consuming. I am starting with doing 10 a day, and working from there until I get through the list. You will find it under my links.
I have also included another great site with lists of places to submit your RSS feed, and RSS stands for really simple submission. It is labeled the RSS LINK LIST. There is also a huge list on that site specifically for submitting blogs.
When you are submitting your sites, be sure to submit them to the most relevant topic that your web page is about, and don’t just submit it to the top. Reason being that for one thing, you want people who are actually interested in your topic to find your site, and two, it just wastes yours and everyone else's time if its submitted in the wrong category. It will likely get on the search engines faster if you take the time to add it to the right category.
Be patient. It takes time for everything to get added and indexed. Don't expect to have 1000 unique visitors to your site right away. Also, you don't want your site to end up in the sandbox, which I will get into in another post. Just submit to 10-20 places a day, being sure to change your title and description wording slightly so you don't look like a spammer. It will take time to build your backlinks, and its better if you allow this to be a natural process rather then buying links, or traffic as this will risk you to get booted. Pinging your site, which basically lets those search engines know you have new content on your site, and sends a signal for the sites to crawl your site and find the new content. I have included a great pinging site, that once you enter your URL, you just visit and it will ping all 30 something sites for you.
Social Networking
Submitting your site is not enough. Plus, it takes time for all those places to get your information on their search engines. The best most effective way of getting it out there fast is joining forums, groups, sites, of people who are interested in the topic of your website. If you have put effort into you work, you should get allot of visitors. Also, you will learn more, the more you get out there. Don't just join sites and post your link, if you want good traffic, you will have to take the time to participate in the forums, and not be a spammer.
I have found a few very helpful Webmaster forums. Please remember, if you join these forums, allot of these people have put a ton of time and effort into their sites, education about the program, and will not help someone who is just looking for a free hand out of their valuable secrets in this industry. Participate in the forums, give feedback to others. READ AND LEARN! My favorite so far is DIGITAL POINT and BLOG ENGAGE I am a member of others, but haven't spent enough time on them yet to see how good they are. As I learn more about which forums are most helpful, I will add.
Search Engine Optimization
Please see my link Tools for reference. I have some very informative SEO links.
Use the tools provided to check your site. Many of them will show errors on your page that search engines will have trouble with, if your keywords are visible, or if you could add more. The first time I ran a tool I found out my keywords were not visible, so I fixed it, ran the test again, and found I could add way more keywords then I had. These tools help you fine tune your website so the search engines have an easier time finding and indexing your site. ALL THE TOOLS YOU NEED CAN BE FOUND AND USED FREE. There are sites out there that will charge a fee, but be aware, that all the tools you need are out there for free.
There are several things that you can do to increase traffic to your website. Try not get involved in false practices as paying someone to visit your site or any such thing. As these things will not give you long term results. If you want to get long term returns from your site, than try to be honest with this program and have patience.
You can pay for services to help you with this, but you don't have too. Everything is 100% free if you are ready to do a bit of search and use your mind. I have provided some excellent links to free submission sites to help.
First and foremost submit to google, yahoo and bing (or any search engine that comes yor way). I will explain this in further steps.
Submitting your URLs and RSS Feeds
You need to submit your site EVERYWHERE. There are some sites which can provide you what we say “MOTHER LIST”, a list having a lot of sites to submit your site.I have a link to one such mother link. This guy will submit for you at a cost, but all the sites are listed so you can manually do it yourself. There are over 900 of them, so it will be time consuming. I am starting with doing 10 a day, and working from there until I get through the list. You will find it under my links.
I have also included another great site with lists of places to submit your RSS feed, and RSS stands for really simple submission. It is labeled the RSS LINK LIST. There is also a huge list on that site specifically for submitting blogs.
When you are submitting your sites, be sure to submit them to the most relevant topic that your web page is about, and don’t just submit it to the top. Reason being that for one thing, you want people who are actually interested in your topic to find your site, and two, it just wastes yours and everyone else's time if its submitted in the wrong category. It will likely get on the search engines faster if you take the time to add it to the right category.
Be patient. It takes time for everything to get added and indexed. Don't expect to have 1000 unique visitors to your site right away. Also, you don't want your site to end up in the sandbox, which I will get into in another post. Just submit to 10-20 places a day, being sure to change your title and description wording slightly so you don't look like a spammer. It will take time to build your backlinks, and its better if you allow this to be a natural process rather then buying links, or traffic as this will risk you to get booted. Pinging your site, which basically lets those search engines know you have new content on your site, and sends a signal for the sites to crawl your site and find the new content. I have included a great pinging site, that once you enter your URL, you just visit and it will ping all 30 something sites for you.
Social Networking
Submitting your site is not enough. Plus, it takes time for all those places to get your information on their search engines. The best most effective way of getting it out there fast is joining forums, groups, sites, of people who are interested in the topic of your website. If you have put effort into you work, you should get allot of visitors. Also, you will learn more, the more you get out there. Don't just join sites and post your link, if you want good traffic, you will have to take the time to participate in the forums, and not be a spammer.
I have found a few very helpful Webmaster forums. Please remember, if you join these forums, allot of these people have put a ton of time and effort into their sites, education about the program, and will not help someone who is just looking for a free hand out of their valuable secrets in this industry. Participate in the forums, give feedback to others. READ AND LEARN! My favorite so far is DIGITAL POINT and BLOG ENGAGE I am a member of others, but haven't spent enough time on them yet to see how good they are. As I learn more about which forums are most helpful, I will add.
Search Engine Optimization
Please see my link Tools for reference. I have some very informative SEO links.
Use the tools provided to check your site. Many of them will show errors on your page that search engines will have trouble with, if your keywords are visible, or if you could add more. The first time I ran a tool I found out my keywords were not visible, so I fixed it, ran the test again, and found I could add way more keywords then I had. These tools help you fine tune your website so the search engines have an easier time finding and indexing your site. ALL THE TOOLS YOU NEED CAN BE FOUND AND USED FREE. There are sites out there that will charge a fee, but be aware, that all the tools you need are out there for free.
Step 5: Creating and placing your Ads
Once you have your Adsense account approved and you have you website / blog ready, you can create your ads from Adsense. All you need to do is login into Adsense with your credentials and click "create ads". There are a lot of options like leaderboard, banner, half banner etc , you can choose one that suits you website . Also you can change the colors etc for your ads. After you are done with creating your ads, You are given the choice in which size you want, colours, shape, etc.
First of all I will like to tell you the difference between Ad units and Link units:-
Ad units display direct ads, once a visitor clikcs one of the ad unit you get paid for it. While Link unit show link to the pages where ads are displayed, so in this case you will be paid when user click on link unit and then on ad on the page that opens up. So the question is why use link units? There are few reasons for that, most important is that they mingle well with site content and the second one is you can use 3 Link units per page.
Actually the limits are :-
(1). 3 Ad units per page
(2). 3 Link units per page
(3). 2 Custom search box.
(4). 1 Video ads.
Now how to place Ads in site/ blog so that it generates maximum revenue?
So one should understand that ads are what earn money for you. So you should be most careful while placing ads on your blogs / site .The best and smartest thing to do is be very smart about choosing the ad format and where you place your ads. I have done a lot of research on this issue, some say that it is best to place ads in left column because a right handed user tends to look left while playing with his mouse.I don't know if this is a fact, and you can place your ads where you want. One thing that I have learned so far, do not make your ads too catchy ( color , shape etc), make them look similar to your website other links and place your ads so that user can not avoid them. This can be done in many way ex: place your ads just below the most important links of your website.You can do a research of some color schemes and ad placement, but I will suggest do not get into this and follow your instinct.
In some website making / blogging sites you don't need to play with code even, they will provide you user interface and all you need to do is drag and drop.Like in blogspot, its just a click, you can create your adsense right there, colour, size and all. Others, you copy the ad code you recieve when you create it directly from your adsense account. One other site www.yola.com its just a drag and drop where you want the adsense, and you paste the code.
The advertisers bid on the sites and add spots they want to use, therefore it is very important that you have good location, and your site isn't over crowded with ads. You want the advertisers to WANT to be on your page, and its more appealing to be on a quality page with fewer ads for competition. Play around with it, and see what works. If you find your placement isn't working well, change it up a bit.
Two important lines that you should read and remember is:
(1). DO NOT USE ANY OF YOUR CONTENT TO BRING ATTENTION TO THE ADS OR CHANGE THE COLOR SO PEOPLE CAN NOT SEE "ADS BY GOOGLE " TAG.
(2). NEVER ALTER OR EDIT THE CODE GIVEN BY GOOGLE. THIS WILL RESULT IN YOU GETTING BANNED FROM THE PROGRAM
Now, you do not need to care about what ads will come on your site. Google take care of this issue and they will place ads related to your website content so that visitor of your website find ads useful for them.
First of all I will like to tell you the difference between Ad units and Link units:-
Ad units display direct ads, once a visitor clikcs one of the ad unit you get paid for it. While Link unit show link to the pages where ads are displayed, so in this case you will be paid when user click on link unit and then on ad on the page that opens up. So the question is why use link units? There are few reasons for that, most important is that they mingle well with site content and the second one is you can use 3 Link units per page.
Actually the limits are :-
(1). 3 Ad units per page
(2). 3 Link units per page
(3). 2 Custom search box.
(4). 1 Video ads.
Now how to place Ads in site/ blog so that it generates maximum revenue?
So one should understand that ads are what earn money for you. So you should be most careful while placing ads on your blogs / site .The best and smartest thing to do is be very smart about choosing the ad format and where you place your ads. I have done a lot of research on this issue, some say that it is best to place ads in left column because a right handed user tends to look left while playing with his mouse.I don't know if this is a fact, and you can place your ads where you want. One thing that I have learned so far, do not make your ads too catchy ( color , shape etc), make them look similar to your website other links and place your ads so that user can not avoid them. This can be done in many way ex: place your ads just below the most important links of your website.You can do a research of some color schemes and ad placement, but I will suggest do not get into this and follow your instinct.
In some website making / blogging sites you don't need to play with code even, they will provide you user interface and all you need to do is drag and drop.Like in blogspot, its just a click, you can create your adsense right there, colour, size and all. Others, you copy the ad code you recieve when you create it directly from your adsense account. One other site www.yola.com its just a drag and drop where you want the adsense, and you paste the code.
The advertisers bid on the sites and add spots they want to use, therefore it is very important that you have good location, and your site isn't over crowded with ads. You want the advertisers to WANT to be on your page, and its more appealing to be on a quality page with fewer ads for competition. Play around with it, and see what works. If you find your placement isn't working well, change it up a bit.
Two important lines that you should read and remember is:
(1). DO NOT USE ANY OF YOUR CONTENT TO BRING ATTENTION TO THE ADS OR CHANGE THE COLOR SO PEOPLE CAN NOT SEE "ADS BY GOOGLE " TAG.
(2). NEVER ALTER OR EDIT THE CODE GIVEN BY GOOGLE. THIS WILL RESULT IN YOU GETTING BANNED FROM THE PROGRAM
Now, you do not need to care about what ads will come on your site. Google take care of this issue and they will place ads related to your website content so that visitor of your website find ads useful for them.
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